How to Design a Workplace Wellbeing Strategy That Works

Workplace wellbeing has become a business buzzword. Leaders everywhere are launching yoga classes, step challenges, or mindfulness apps, hoping to boost engagement and reduce employee turnover. Yet research shows many of these initiatives fail to deliver meaningful results because they focus on perks rather than on evidenced based strategies, such as manager led initiatives and values based systemic change (1).

A workplace wellbeing strategy that works goes beyond surface-level programs. It goes beyond fruit bowls and subsidised yoga classes, and is instead embedded into the way work is designed, led, managed, and measured(2). Done well, it can transform not just employee wellbeing, but also employee commitment to the organisation (3), as well as organisational resilience, productivity, and reputation. (It can even contributing to wider environmental and social goals.)

Why wellbeing strategy matters

The evidence is clear: workplace wellbeing isn't a ‘nice to have’:

• The World Health Organization (WHO) identifies workplaces as critical settings for health promotion, noting that poorly designed work contributes to chronic disease, stress, and injury (4). 
• Safe Work Australia estimates that work-related injury and illness costs the economy over AUD $28.6 billion annually (5).
• Nearly 1/3 of SME owners / managers who participated in an Australian workplace wellbeing initiative reported clinical levels of psychological distress, and almost 50% had experienced a recent stressful workplace incident, underscoring the critical need for workplace wellbeing programs (6)
• In the UK, Deloitte found that for every dollar invested in workplace mental health, organisations could expect an average return of AUD $2.30 (7), and
• Low wellbeing factors such as poor communication, lack of promotion opportunities, and unmeaningful work reduce wellbeing and significantly increase turnover intention amongst employees (3).

Beyond economics, organisations that embed wellbeing demonstrate stronger cultures, improved innovation, and greater capacity to adapt to risks - including changes associated with the transition to carbon neutrality, automation and AI; and climate-related disruptions that increasingly affect work.

Core principles of effective workplace wellbeing strategies

The most effective strategies share common foundations. They are:

1. Evidenced based: Grounded in occupational health and safety science, not just trends.
2. Participatory: Designed with input from employees, leaders, and practitioners.
3. Systemic: Focused on the organisation’s structures, policies, and leadership practices.
4. Integrated: Embedded into business strategy, not siloed in HR.
5. Measurable: Built on clear metrics that track both health outcomes and business performance.

A framework for designing a strategy that works

The now retired What Works Centre for Wellbeing identified five drivers of subjective wellbeing that employers can influence:

Effective wellbeing strategies must give equal weight to individual-focused activities (e.g., lifestyle and resilience programs) and organisational-level change (e.g., job design, culture), and public health’s tiered model (primary prevention, secondary intervention, tertiary rehabilitation) offers a offers a structured way for organisations to assess gaps and allocate resources (2).

Based on best practice models (e.g., WHO Healthy Workplace Framework (4), ISO 45003 (8)), we therefore recommend a stepwise approach:

1. Assess needs and risks

Begin with a holistic assessment of workforce health, psychosocial risks, and environmental factors. This includes traditional OHS risks, but also consider lived experience for your specific workforce, as well as issues like climate-related exposures, remote work challenges, and job insecurity.

2. Define purpose and goals

Align wellbeing goals with organisational strategy. Instead of generic targets (such as ‘increase engagement’), set goals that reflect both people and planetary outcomes, such as ‘reduce burnout rates by 20% while embedding low-carbon work practices.’ The more specific the goal, the greater the likelihood of achieving it.

3. Co-design with stakeholders

Engage employees, leaders, HR and unions in the design process. Participation creates ownership and ensures that strategies reflect real needs rather than top-down assumptions.

4. Embed into operations and leadership

Translate goals into policies, leadership behaviours, and day-to-day practices. For example:

• Redesign roles to reduce excessive workload.
• Train leaders in trauma-informed, regenerative coaching practices.
• Integrating wellbeing KPIs into performance reviews.

The World Health Organization strongly recommends training managers to support workers’ wellbeing and mental health, as evidence shows it not only improves managers’ knowledge, attitudes, and behaviours, but also encourages dialogue and help-seeking amongst employees (9).

5. Monitor, evaluate, and adapt

Use validated tools to measure progress - from employee health surveys to productivity and retention metrics. Report transparently and adapt strategies in response to emerging risks, including climate or economic changes specific to your geographic region.

Common pitfalls to avoid

• Tick-box programs: Running isolated wellness weeks or perks without addressing systemic issues
• Short term, trend driven initiatives pushed by the ‘wellness’ industry: they’re fragmented, can be non-evidenced based, and like tick-box programs, fail to address systemic issues or creating lasting change
• Over-focus on individuals:Expecting employees to ‘self-care’ without redesigning harmful workloads or environments.
• Neglecting psychosocial hazards: Failing to meet legal obligations under standards like ISO 45003 or national WHS laws.
• Weaponising wellbeing outcomes: Treating those employees who participate in wellbeing programs (particularly where they discuss lived experience or demonstrate vulnerability) as weak, unwell or flawed
• Ignoring climate and sustainability: Overlooking the way environmental risks shape work and wellbeing.

The Kinwork Model: people + planet positive

Traditional wellbeing strategies often stop at individual health. Kinwork takes a broader view: that organisations thrive when they regenerate both human and ecological systems. That means addressing worker wellbeing alongside planetary health - from reducing exposure to climate risks to embedding sustainability in leadership decisions.

By bridging occupational health, coaching, and regenerative business, Kinwork helps leaders design strategies that deliver resilience, trust, and impact.

So now over to you:

If you’re a leader or HR executive, book a workplace wellbeing mentoring call with Kinwork to design a strategy that creates measurable impact.

If you’re a practitioner or coach, join our Workplace Health Coach Certification waitlist and be among the first to train as one of Australia’s workplace health coaches.

Together, we can design workplaces that work for organisations, people, and the planet.

References

1. Molek-Winiarska, D., Leduc, C., & Chomątowska, B. (2023). Alignment of workplace wellbeing initiatives with WHO’s “Guidelines for mental health at work”: A secondary data analysis from three years of the pandemic. Management (Split, Croatia), 28(Special Issue), 29-40. https://doi.org/10.30924/mjcmi.28.si.3

2. Litchfield, P. (2021). Workplace wellbeing. Perspectives in Public Health, 141(1), 11-12. https://doi.org/10.1177/1757913920951388

3. Gelencsér, M., Szabó-Szentgróti, G., Kőmüves, Z. S., & Hollósy-Vadász, G. (2023). The holistic model of labour retention: The impact of workplace wellbeing factors on employee retention. Administrative sciences, 13(5), 1-25. https://doi.org/10.3390/admsci13050121

4. World Health Organization (2010). Healthy workplaces: a model for action. https://www.who.int/publications/i/item/9789241599313

5. Safe Work Australia (2022). The cost of work-related injury and disease in Australia 

6. Dawkins, S., Martin, A., Kilpatrick, M., & Scott, J. (2018). Reasons for Engagement: SME Owner-Manager Motivations for Engaging in a Workplace Mental Health and Wellbeing Intervention. Journal of occupational and environmental medicine, 60(10), 917-927. https://doi.org/10.1097/JOM.0000000000001360

7. Deloitte (2020). Mental health and employers: Refreshing the case for investment. Deloitte UK.

8. ISO 45003:2021 - Occupational health and safety management - Psychological health and safety at work - Guidelines for managing psychosocial risks

9. WHO, (2022). WHO guidelines on mental health at work